Saturday, March 1, 2008

Obama's Media Advantage and Why

AP: "Walter Shorenstein, a prominent San Francisco-based real estate developer, Democratic fundraiser and longtime supporter of Hillary Clinton penned a memo to Democratic party "superdelegates" and other activists criticizing media coverage of thepresidential campaign."

So let me explain to everyone out there, including Mr. Shorenstein (who has obviously not attended a HRC or Obama event) why Sen. Obama has better media coverage than Sen. Clinton. BECAUSE HIS CAMPAIGN TREATS THE PRESS BETTER. Yes. That's right. When you have regular press avails and Q&As, and your staff doesn't exude guarded, aloof, and paranoid behavior you get better press coverage. When a person running for office doesn't behave as if they have already won the office they are running for and begins to treat the press much like her ex-President husband did year prior that leads to unfaviorable coverage.

And this why Sen. McCain enjoys good press as well. Forget the NYT story - everyone accept 5 people on 8th Ave knows that piece was a bust - McCain gets great press because he is open and because his staff doesn't play games. Period.